Blog

Roy Scheider in the movie "All That Jazz" woke up every morning, went and looked into the mirror with blood shot eyes, slapped his face and proclaimed "It's Showtime." Well guess what? When you are in business for yourself you must be ready for the curtain to rise at a moment’s notice. Let me explain my thoughts.

Many artists feel that since we have been classified as pretty much "out there," we can dress any way we want, say what comes first to mind, have a messy studio, listen to strange music or give their "artsy babble" on all matters of theoretical BS on the subject of creating and producing fine art. Well that probably worked for many 40 or 50 years ago, but in today's very competitive market, not so much. I am not stating here that we must do the coat and tie or business suit for women. I am suggesting that you always present yourself first as a professional. Remember who you are.

As an entrepreneur, you are the CEO, CFO, President, VP of Marketing, Office Manager, Creative Director, Art Director, In Charge of Procurement, Administrative Assistant, Web Master, Photographer, Custodian, and sometimes... an Artist. We must be prepared to function in all of these positions at a moment’s notice, professionally. Additionally, when you examine each of the positions listed, how do the folks you know with these jobs dress, talk, answer the phone, email, respond to calls, etc. Well you are the face and voice of your business every day, all day long. You must be the professional first, artist second. Okay, so you are still not following. Today, with the highly competitive world wide art market, the multitudes of really fine artist’s, Adobe graphics programs, and internet exposure, we simply can’t present ourselves in this any less than at our best always.

Remember John Molloy’s book “Dress for Success?” He was not referring to clothing. Professional appearance is not just about how you look, rather the total package. Knowledge of your product, your skill set, today’s trends, are just the first of many things a prospective customer is interested and actually requiring you to actually have an understanding of. Simple items but equally important. Your posture, your greeting smile, the introduction and hand shake, and very much your positive attitude.

What I’m saying in a “nutshell” is always put yourself in your customer’s place and analyze how you would respond to them with your current demeanor. Art, like most emotional purchases are still sold, not just bought. Make sure you are prepared and are ready for show time, all the time, every time, with your most professional appearance, positive attitude, firm handshake and smile.

My hope is that this short message resonates to the fellow artist in a positive way and creates more sales and satisfaction for yourself. Be your best. Be prepared. It’s “Showtime.”

Until next time, have fun and enjoy the journey-
May God Bless-

Ken Pieper
http://kenpieper.fineartstudioonline.com/